20 Apr 2010
India’s second-largest private bank, HDFC Bank, and NCR Corp. took home two prestigious awards from the 2010 Asian Banker Technology Implementation Awards, according to a news release from NCR. The awards, which recognized the HDFC Bank and NCR for multichannel capability and ATM installation and management solutions, were judged among 60 financial entrants.


HDFC Bank and NCR received the ‘Multi-channel capability’ award for innovative use of the NCR APTRA eMarketing solution, which is used by HDFC Bank to communicate with its customers and prospects in a seamless way across the Internet, e-mail, mobile, call center and ATM channels. And the best ‘ATM Installation and Management Solution’ award was given for HDFC Bank’s use of the NCR APTRA eMarketing solution to improve customer service, reduce ATM-transaction times and operating costs and establish new revenue channels through HDFC’s ATM network.