Magic Quadrant for CRM Multichannel Campaign Management

24 April 2009 Adam Sarner
Gartner RAS Core Research Note G00166621

Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.