Magic Quadrant for CRM Multichannel Campaign Management

24 April 2009 Adam Sarner
Gartner RAS Core Research Note G00166621

Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.

Magic Quadrant for Sales Force Automation

22 July 2009 Robert P. Desisto
Gartner RAS Core Research Note G00168995

Oracle CRM On Demand joins salesforce.com and Siebel as leaders in the sales force automation Magic Quadrant.
Despite slow sales due to the economy, organizations continue to invest in sales force automation (SFA). Gartner has not seen a drop-off in customer requests for help with vendor evaluations related to SFA. We have seen slightly more emphasis on software as a service (SaaS) due to tight capital budgets and the use of smartphones to drive salesperson adoption. Most vendors have come up with service and/or integration capabilities with fast-growing social networks, but sales organizations have been relatively cautious in embracing social-networking integration with SFA.