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Showing posts with label microfinance. Show all posts
Showing posts with label microfinance. Show all posts

Thursday, May 27, 2010

Branchless Banking is just 19% cheaper than Traditional Banks

According to the recent CGAP’s global pricing study report on banking services targeting poor, unbanked and under-banked people in Africa, Asia and Brazil, mobile banking and other forms of branchless banking are found to be cheaper than traditional banking, but the gap between the two is not a very significant one. The study, conducted across 16 providers and 10 countries finds that on an average, branchless banking is just 19% cheaper than traditional banks. 

The study analyzed the services of branchless banks like Afghanistan’s M-Paisa, Brazil’s Bradesco and Caixa, Cambodia’s Wing Money, India’s Eko, Kenya’s M-Pesa and Zap, South Africa’s Mobile Money etc. It found that by comparing 26 branchless banking pioneers and traditional banks with products aimed at the same kind of customers, on average, branchless banking is 19% cheaper across eight services. These services included money transfer, short‐term safekeeping, medium‐term saving for asset, bill payments, high usage (as a proxy for financial inclusion) average monthly transactions per M‐PESA user in 2008 and average monthly transactions per Kenyan banking customer in 2008.